At the interdisciplinary art festival medienfrische, media art and secluded village life meet in the community of Pfafflar in Tyrol. The small and far-flung community of 90 souls is transformed by medienfrische into an experimental field in the midst of the high Alps. The focus is on contemporary developments in the media sector, the art world, science and the business sector. The quiet Bschlabertal is transformed into a place of work for 30 days.