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For 33 days, art and new media make their way into a remote and dying Alpine valley.

vision

The population in the Bschlab Valley is shrinking year by year, and there is a lack of future prospects. This is exactly where medienfrische comes in and lets new possibilities grow out of the apparent emptiness. It should not only serve as a field of experimentation for artists from all over the world, but also bring new ideas to the people who live here. Carving art and digital art meet. It is also about questioning working methods and breaking up encrusted traditions.

Meeting place of the unusual. At medienfrische, people from seemingly opposing worlds come into contact with each other and develop new ideas together. This creates a special moment of exchange: between art and landscape, between the new and the traditional, and not least between people.

Carrier of new perspectives. Art and culture can give new hope to a dying place like the Bschlabertal and show alternatives to prefabricated and already failed ideas. In doing so, old paths have to be left behind in order to tread new ones. We want to go these ways together with the population, the artists and all contributors. The medienfrische is movement. It emerges from all the ideas, stories and experiences that unfold in the common time through the gathering of people on site and thus open up undreamt-of potential.

Empty time. Our society attaches no value to empty time, i.e. time in which nothing meaningful seems to be done and in which we are not considered productive. We have to constantly function and optimize ourselves, while at the same time exposing ourselves to a limitless and ever faster flow of information. The farming families in the Bschlabertal valley have not known empty time in recent centuries. It was only with the onset of mechanization, mobility, gainful employment and the accompanying emigration that the valley became increasingly empty - as people left their homes, gave up traditional work and communication spaces and saved working hours that were once essential for survival. Art has always represented a border zone in life that invites chance, decay and emptiness. Becoming empty can mean: letting go, interrupting, objecting, dissolving, turning back.

Creative breeding ground. One's own artistic creation is questioned in such a remote place as the Bschlabertal and must be reconsidered. At 1400m altitude, where there is neither a supermarket nor the usual urban needs can be satisfied, an existential approach to oneself and to one's own understanding of art can have a fruitful effect.

medienfrische wants to anchor art and new media in the countryside. Our goal is to become a cultural fixture for the region in the long term and to take up residence in the Bschlabertal every year. We already have many ideas for the future, which we want to realize together with the population and the artists.

For 33 days, art and new media make their way into a remote and dying Alpine valley.

vision

The population in the Bschlab Valley is shrinking year by year, and there is a lack of future prospects. This is exactly where medienfrische comes in and lets new possibilities grow out of the apparent emptiness. It should not only serve as a field of experimentation for artists from all over the world, but also bring new ideas to the people who live here. Carving art and digital art meet. It is also about questioning working methods and breaking up encrusted traditions.

Meeting place of the unusual. At medienfrische, people from seemingly opposing worlds come into contact with each other and develop new ideas together. This creates a special moment of exchange: between art and landscape, between the new and the traditional, and not least between people.

bearer of new perspectives
. Art and culture can give new hope to a dying place like the Bschlabertal and show alternatives to prefabricated and already failed ideas. In doing so, old paths have to be left behind in order to tread new ones. We want to go these ways together with the population, the artists and all contributors. The medienfrische is movement. It emerges from all the ideas, stories and experiences that unfold in the common time through the gathering of people on site and thus open up undreamt-of potential.

Empty time. Our society attaches no value to empty time, i.e. time in which nothing meaningful seems to be done and in which we are not considered productive. We have to constantly function and optimize ourselves, while at the same time exposing ourselves to a limitless and ever faster flow of information. The farming families in the Bschlabertal valley have not known empty time in recent centuries. It was only with the onset of mechanization, mobility, gainful employment and the accompanying emigration that the valley became increasingly empty - as people left their homes, gave up traditional work and communication spaces and saved working hours that were once essential for survival. Art has always represented a border zone in life that invites chance, decay and emptiness. Becoming empty can mean: letting go, interrupting, objecting, dissolving, turning back.

Creative breeding ground. One's own artistic creation is questioned in such a remote place as the Bschlabertal and must be reconsidered. At 1400m altitude, where there is neither a supermarket nor the usual urban needs can be satisfied, an existential approach to oneself and to one's own understanding of art can have a fruitful effect.
Die medienfrische wants to anchor art and new media in the countryside. Our goal is to become a cultural fixture for the region in the long term and to make an annual appearance in the Bschlabertal. We already have many ideas for the future, which we want to realize together with the population and the artists.