For 33 days, art and new media make their way into a remote alpine valley.

vision

The population in the Bschlabertal is shrinking year by year and there is a lack of future prospects. This is exactly where the medienfrische comes in and lets new possibilities emerge from the apparent emptiness. It should not only serve as a field of experimentation for artists from all over the world, but also bring new ideas to the people who live here. Digital art meets carving art. It is also about the questioning of working methods and breaking up encrusted traditions.

Encounter of the unusual. At the medienfrische, people from seemingly opposing worlds meet each other and develop new ideas together. This creates a special moment of exchange: between art and landscape, between the new and the traditional, and not least between individuals.

Carrier of new perspectives. Art and culture can give new hope to a dying place like the Bschlabertal and show alternatives to prefabricated and already failed ideas. In doing so, old paths must be left behind to be able to tread new ones. We want to go down these paths together with the residents, the artists and all those involved. The medienfrische is movement. It emerges from all the ideas, stories and experiences that unfold in the time spent together by the people on site, thus opening unimagined potential.

BSCHLA:DADA:DA:BSCHLABA:DA. For us, DADA exemplifies a break with prevailing conventions. In 1921/1922, famous representatives of the DADA art movement resided near Bschlabs in Tyrol and developed ideas and works that were to shape subsequent generations of artists. We invite you to reflect on DADA exactly 100 years later and to follow in the footsteps of Dadaists such as Max Ernst and Tristan Tzara. LINK TO THE DADA MANIFESTO

Creative breeding ground. One’s own artistic creativity is called into question in such a remote place as the Bschlabertal and must be reconsidered. At 1400 m altitude, where there is neither a supermarket nor can the usual urban needs be satisfied, an existential approach to oneself and to one’s own understanding of art can have a fruitful effect.

The medienfrische wants to anchor art and new media in the countryside. Our goal is to become a cultural constant for the region in the long term and to take up residence in the Bschlabertal every year. We already have many ideas for the future, which we want to realise together with the residents and the artists.

 

For 33 days, art and new media make their way into a remote alpine valley.

vision

The population in the Bschlabertal is shrinking year by year and there is a lack of future prospects. This is exactly where the medienfrische comes in and lets new possibilities emerge from the apparent emptiness. It should not only serve as a field of experimentation for artists from all over the world, but also bring new ideas to the people who live here. Digital art meets carving art. It is also about the questioning of working methods and breaking up encrusted traditions.

Encounter of the unusual. At the medienfrische, people from seemingly opposing worlds meet each other and develop new ideas together. This creates a special moment of exchange: between art and landscape, between the new and the traditional, and not least between individuals.

Carrier of new perspectives. Art and culture can give new hope to a dying place like the Bschlabertal and show alternatives to prefabricated and already failed ideas. In doing so, old paths must be left behind to be able to tread new ones. We want to go down these paths together with the residents, the artists and all those involved. The medienfrische is movement. It emerges from all the ideas, stories and experiences that unfold in the time spent together by the people on site, thus opening unimagined potential.

BSCHLA:DADA:DA:BSCHLABA:DA. For us, DADA exemplifies a break with prevailing conventions. In 1921/1922, famous representatives of the DADA art movement resided near Bschlabs in Tyrol and developed ideas and works that were to shape subsequent generations of artists. We invite you to reflect on DADA exactly 100 years later and to follow in the footsteps of Dadaists such as Max Ernst and Tristan Tzara. LINK TO THE DADA MANIFESTO

Creative breeding ground. One’s own artistic creativity is called into question in such a remote place as the Bschlabertal and must be reconsidered. At 1400 m altitude, where there is neither a supermarket nor can the usual urban needs be satisfied, an existential approach to oneself and to one’s own understanding of art can have a fruitful effect.

The medienfrische wants to anchor art and new media in the countryside. Our goal is to become a cultural constant for the region in the long term and to take up residence in the Bschlabertal every year. We already have many ideas for the future, which we want to realise together with the residents and the artists.